Unscripted Book Summary By M. J. Demarco
Unscripted: Life, Liberty, and the Pursuit of Entrepreneurship
Book by M. J. DeMarco
Introduction
After seeing this picture, you will think, Only it would be called slavery, But slavery also exists today, That is called Modern Day Slavery. Today, many people are living a scripted life. Scripted life means jugglery that doesn't allow you to think about outside. There is no fault of yours. Because from childhood, the installation of this script is started by many different people. Like score good marks then you will become something. Doing business is very risky, so secure some jobs in any good company and settle down. You are given as much education that you can believe everything. But you don't learn to do reality tests by doing cross-checking. By today's modern hyper-reality, Your brainwashing is being. Hyperreality means a Carefully crafted image, which is very far from reality. Today's education system, instead of making a problem solver to students, They are making employees.
Today's mega-corporations spend trillions of dollars in advertising, only to convince you that if you want happiness, then only buy their products, by doing anything. and do consumption mindlessly. And media companies only want your attention every moment with the help of news, movies, and web series. By which they can earn more money. Means everybody wants to use you like a product by attracting towards themselves. You are told that we should not work on Saturday and Sunday. Because that are holiday. Now think something that every day is the same. Name like Sunday, Monday, and Friday is given by us. Today, from all sides, An attempt is being made to make you "MODEL" i.e. Mediocre, Obedient, Dependent, Entertained, Lifeless. But if you want to live your life with freedom by leaving this scripted life. Then you should fully watch this video. Because today I'll tell you 4 principles from MJ Demarco's book "Unscripted". That will help you to be unscripted by leaving scripted life. By which you can live more better life.
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The first principle is 1. Become A Producer Not A Consumer.
In 1926, an interview of a big businessman have been published by the World's Work Magazines. In which he was asked, Why have you started giving two days' leave to your worker by giving them the same salary? Then that industrial titan says, "Consumption Powers the scripted Mechanism". He said, "workers made the things and they also consume". By giving more leave they will try more, clothes, food varieties, facilities, and services. By which consumption will increase. And to fill that consumption. We will get more production by them. By which our profit will increase. And they will get trapped in this system. And they will work only for us. To buy any expensive smartphone, if you have to spend your 1month salary, Then remember that you have worked 1 month not for yourself but for that smartphone company. And if you want to get rid of this trap. Then you have to change your side. And you will have to be a producer from a mindless consumer. Like buying others products by seeing advertisements whole day, just product something yourself. Study the things you have bought. See their packaging. Notice all the things that how the company presented those things. And by putting down your consumer's glasses, see the world like a producer. If you will consume less then you will have more time to produce. There is a very good story. "In a gold rush, don't dig for gold, Sell shovels". Means When the whole world wants to dig gold, Then instead of digging gold. Sell the things that will use for digging the gold. Many people complain that sports players earn more money than doctors. Then they are not aware of the "Law of Affection". Law of Affection means the more people you will affect in a positive way, the more money you will earn. And this is the reason that players earn more than doctors. Because thousands of people go to see players' matches by buying tickets for thousands of rupees. By their match, advertisements increase on TV. And lakhs of people buy their recommended product. Means that players work as a money-making machine for the economy. That affects millions of people and by which, they also earn millions of dollars.
Law of Affection says that You can earn $1M in two ways. One is "Affect a lot of people" which is called Scale. And the second is "Affect people a lot" that is called Magnitude. Scale means selling $10 product to 1 lakhs people. And magnitude means selling $1,00,000 product to only 10 people. This magnitude technique is used by many brands like Louis Vuitton, Zara, Armani and many more. If you also want to start any business. Then instead of changing blockbuster ideas. Observe the people's language. The author says that in actuality people's companions are the opportunities codewords for entrepreneurs. Like in America people were upset with taxi timing and rate. Then "Travis" heard that opportunities codewords and launched "Uber". When people say, It would have been good if this happened. or I don't like this work. Then, you hear that thing carefully. You see, the lawyer, scientists, or an expert. All business exists, when some task is difficult for someone, but it is easy for some others. I've also listened to people complaining that They like to learn new things from books, but either they don't have time or they are not able to read for a long time with full concentration. And that the same work is easy for me. So I started producing a book summary. Now the problems you will face during production, then the solution is the
Second Principle. 2. Don't Chase Events,
Follow The Process. The top performers, you see on stage or on screen. That is the end result of deliberate practice done for many hours behind the curtain. People living scripted life think that actors make blockbuster movies suddenly. They think that some youngsters make some mobile apps that become a multi-million dollar company. In actuality, it doesn't happen. There is a very long process hidden behind every event. That many people don't see. That I'm telling you by giving a real-life example. When you go to the mall to buy some groceries, then notice the things in others' carts, almost 90% time you will find it's an exact match. Like in someone's cart, if you see wafers, drinks, cookies, or fast food, then their body will be something like that. Because the things they purchased will eat for weeks. Means they bring a chain of processes from the grocery stores. And the end result of that process seems to their fat body. It is better to ignore unhealthy food in the grocery store than to ignore it in the kitchen. So if you want to live fit, then don't think that you will be fit one day suddenly. But change the small decision taken by you. Because result doesn't make by decision only, but it makes my small processes. You would have seen such people. After getting a business idea, they firstly make a logo and business card. In which is it written, founder and CEO of XYZ company. Then that time they are the CEO of a company which have no products, no customers, and no profits, The author says "Action Faking" to this approach. Means the action by which there will be no effect on your result. But you will think, you are taking action. For example, Buying Nike Shoes before joining the gym is "Action Faking". But going to the gym regularly by using the things available to you is "Action Taking".
Due to the Action Faker. Every year, new faces join the gym in January. and disappear till March. So you have to be an Action Taker not an Action Faker. Because the owner of an idea is not who imagines it first. but one who executes that idea first. The best example is Elon Musk. Because World was talking about Clean Energy, Electric cars, and trucks. And Elon Musk presented it to the world. Because Elon thinks that people want the best solution to their problems. They don't care about your Degrees, Marks, and Awards, So the things that matter is your Output and nothing else. But you have to follow that process to get the desired output. Because Amazon also starts with one-line coding. And Harry Potter Book Series also started with writing a paragraph. The third principle is, 3. Build A Brand, Not Just A Company. Have you ever asked a shopkeeper? Does the inventor of the thing you are buying have a college degree or not? Obviously, You wouldn't be asked. Because a good product matters for you, not the degree of the inventor. You also choose a doctor by the people's recommendation not by seeing a degree. So if you build something then made it a brand, not just a company. By which people will tell you, take as much money you want, but give your product or service. And it will be possible when you will sell your product by targeting specific people. Have you ever seen the Ads of sports car companies like Ferrari or Lamborghini? You will never see. Because they don't run TV ads. Because they know, The people who watch TV. They don't have so much money, that they can buy their cars. "Be Specific", don't sell your products to anybody. Everybody will not buy your product. And the brand doesn't build by only a logo and website. But it is earned by your constant action and reputation. The fourth principle is,
4. Graduation Is Not The End Of The Education.
Many people don't read after graduation. They think that graduation means the end of education. But it is not true. In actuality, your real-life starts after graduation. How you will use the things you have learned till now? You should keep learning even after graduation. The information you need to learn something, that is available on the internet. Only you have to prioritise step by step, the solutions to the problems you want. When people start reading. Then they have a question. Which book to read? Then the answer is You should read the book that will give the best solution to your current problems. Means If you have no money then reading books related to ingesting will be waste of time. Instead, you should read some books that teach you some skills. By which your earning increases. If you are a student. Then first focus on Self-discipline and Habit building. Investing is something other.
IF I tell the screenshot summary of the book "Unscripted" that I have learned.
1st. To get rid of Consumerism, you will have to be a Producer. Because people know the Players, not the audiences.
2nd. Instead of chasing any level directly, the processes you need to do to reach there, follow that.
3rd. Make a Brand for your products or services, not just a company. And Last is Your Graduation is not the end of education it is the start. So keep learning. Many great inventors and entrepreneurs in the world. Like Steve Jobs, Henry Ford, Sam Walton, Elon Musk etc. Who have lived an Unscripted Life. So they achieved this much.
This is not only a book of MJ Demarco, but it is a Movement. And if you want to become a part of this movement like those great people. Then comment down #UNSCRIPTED. And starts an unscripted life by following these 4 principles.
Thank You.
